About Us

Stadia Ventures is the global Sports Innovation Hub for entrepreneurs, industry partners and investors.

connecting-enterprenuers-investors-and-industryWe create an ecosystem for sports innovation growth by leveraging our team’s core strengths: education, investment and industry expertise.

Stadia Ventures was created to solve the pain of three distinct voices:

Entrepreneurs: We help entrepreneurs navigate the entrepreneurial path and immediately connect them to our Stadia network.

Industry Partners: We help industry partners by acting as their “innovation brokers” to maximize deal flow and minimize risks.

Investors: We help investors by educating, validating and driving deal flow directly to the best sports business opportunities available.

Alex Chalmers | Managing Partner

Alex has almost 20 years of experience in all aspects of marketing, business development and commercial sponsorships in the Sports industry. He’s worked with teams, drivers, leagues and global series whilst based in London, Barcelona, The Hague and St Louis. Since moving to the U.S. in 2016, Alex worked within the U.S. Soccer both in the USL and the MLS with the task of developing regional & national partners for Clubs. He joined Stadia in 2019 as Director of Corporate Partnerships and has recently been made Managing Partner ahead of developing the company’s European presence later in 2021. Alex holds a degree in Marketing from the University of the West of England, Bristol.

Brandon Janosky | Managing Partner

Brandon led business development and institutional portfolio management for Detalus for over 10 years in the financial services industry and has served in a consulting role to early-stage technology companies focused on sports and financial services for the past three years with Detalus. Additionally, he has also served for the past three years as a mentor with Stadia Ventures for various companies participating in the Stadia Accelerator Program. A graduate of Villanova University, Brandon previously worked as an engineer in Washington Group International’s Power Division designing and analyzing emission reduction components.

Joe Pimmel | Managing Partner

Joe has over 14 years providing strategic financial and operational guidance to privately-held businesses across the life cycle spectrum. From 2011 to 2017, Joe led due diligence teams for the Billiken Angel Network, which was ranked nationally as one of the top angel investment groups in 2015 and 2016 in terms of number of deals closed. For the past several years, he has led capital formation and finance as CFO/COO for numerous early-stage companies while focusing on the operational implications of technology, sales/marketing, and human resources. Additionally, Joe spent over 10 years as a Senior Manager with RubinBrown LLP where he worked primarily with private equity and construction clients. Joe holds degrees in Accounting and Finance from Indiana University.

Dana Biffar | Partnership Marketing & Events Coordinator

Dana joins the Stadia team with seven years experience in sports marketing and live events. Prior to Stadia, Dana worked at Ballpark Village as a General Manager and Promotional Director. While at BPV, she worked in daily operations, marketing and lead brand strategy. Dana is currently pursuing her MBA from Saint Louis University with an emphasis in Marketing, and she holds a Bachelor’s Degrees from SLU in Marketing, Sports Business and Organizational Management. When not at work, she can be found at the park with her lab Dax, mapping out her next adventure, or designing fun scavenger hunts for her young nephews.

Rhonda Williams | Accelerator Associate

Rhonda has nearly 20 years experience of executive support and operations. Most recently, Rhonda worked with a local Financial Technology startup helping create structure and process in the early stages of the company. Previous to the startup world, she spent the majority of her time with Enterprise Holdings in daily operations, building relationships and global branding. Rhonda has a Bachelor’s Degree in Mass Communications and a Master of Fine Arts in Writing, both from Lindenwood University.


Art Chou | Co-Founder & General Partner

Art is the former SVP of Product for Rawlings where he directed product management, development, and innovation teams for all equipment and apparel categories. Prior to Rawlings, his past includes positions as the head of Golf Club R&D at Titleist and the Technical Editor for Golf Digest. In addition, Art helped launch and run start-up Pixl Golf in the early 2000s. He holds degrees in engineering from Univ. of Pennsylvania and Drexel and helped launch the Rawlings Sport Business Management program at Maryville University, where he is still an adjunct professor.

Tim Hayden | Co-Founder & General Partner

For the past 20 years, Tim has been at the forefront of the global sports and esports industries. He successfully launched and ran several sports technology companies and helped to create and build several professional soccer teams including Saint Louis Athletica (WPS) and AC St. Louis (NASL). In addition, Tim led Saint Louis University’s globally renowned Center for Entrepreneurship and helped elevate the university’s academic program to become one of the nation’s top 10 Entrepreneurship programs, while being a mentor to over 400 startups.

Bill Powell | General Partner

Bill co-founded Row Brands to provide guidance, operational advice, and strategic capital to early-stage consumer products companies focused in the areas of health and sustainability. Previously, he was Director of International Private Equity at AMG National Trust Bank with responsibility for management, identification and oversight of international private equity and renewable energy funds. Prior to that he was active in three technology startups in Stockholm, Sweden. He began his career in 1993 at Deutsche Bank North America in New York City. He holds bachelor’s degrees in Political Science and French from Kenyon College; a MA in French from Middlebury College; and Intl. MBA and MS Finance degrees from the University of Denver.

I’m always amazed with how much Stadia has grown and how much the cohorts improve. It’s a great program and I'll always recommend it.

Lorin Hamlin, Head of Innovation Partnerships

Under Armour

I cannot believe how far we’ve come in 90 days. “Accelerator” doesn’t even begin to explain it. Maybe “rocket propelled” would be more fitting. So many talented people in sports, tech, outdoor and beyond mentored us. My network grew tremendously. My skills and knowledge grew even more. And we have a better business because of it.

Brad Luttrell, Founder & CEO


You win with people and Stadia sets themselves apart because of the people they are. And that they’re so willing to introduce to larger networks that you probably haven’t met before…and just help.

Anne Flannery, Founding Board Member

Women's Basketball Hall of Fame

After speaking with two cohorts this year, it’s led to two different partnerships with our conference and our member teams.

Amy Huchthausen, Commissioner

America East Conference

Stadia has created a powerful program to fuel activity in the sports entrepreneurial marketplace. Great resources, advisors and a passion for innovation makes the Stadia program an invaluable launch pad for emerging sports and esports businesses.

Chris Zimmerman, President & CEO

St. Louis Blues

I can definitely say the program was invaluable to my company and my professional development. Each week we focused on different important elements related to creating great brands and businesses. We had thought-leading guest speakers, beneficial exercises, and we received constructive critiques that made our businesses better.

Brian Jensen, Founder & CEO

Fishidy (Acquired by FLIR Systems)

We want to see technology that’s worth our time to look at. I get to know the startups that have been vetted, researched and diligenced by Stadia, and I know that I’m seeing the best of the best so it saves me time and money.

Javier Altamirano, Dir of Innovation

For the intersection of sports and technology, we’re a 100 year old company…but we’re always looking for the next 100 years. Stadia is a great place to find new talent, new startups, new technologies, and just a new way of thinking.

Bob Thurman, VP of Innovation


The Stadia Accelerator was a game changer for our business. The guest speakers they brought in were world class industry leaders. The mentor team put us in a position to take our business to the next level. I would strongly recommend Stadia to any and all sports startups.

Joe Shuchat, Founder & President

Winning Identity (Acquired by Blast Motion)

I like the opportunity to see Stadia’s companies first hand so that I can implement their technologies in our franchise and accelerate our growth. In addition, we get the chance to see the most cutting edge technology that’s emerging from across the world.

Khalia Collier, Owner & General Manager

St. Louis Surge

My expectations were exceeded by coming into Stadia…and having access to the wealth of information from teams and brands was extremely invaluable.

Meredith Cass, Founder & CEO

Nix Biosensor

Stadia is not only interested in the companies that they’re investing in, but they’re truly interested in the people that are part of those companies. That sets Stadia apart from everyone.

Barry McPherson, Minority Owner

Frisco RoughRiders

I come because of the community that Stadia has built. Some of the best minds within sports and technology from around the world.

Clyde Hutchinson, Chair

Sports Tech Ireland

Stadia is very unique in terms of how they bring us all together from every facet of sports and esports. We have interesting conversations and the networking that’s involved is second to none. It’s a perfect opportunity to learn about technology, about business, and I find myself saying that’s a great question or a great technology.

Jim Connolly, Dir of IT

Columbus Blue Jackets

Stadia Ventures truly fills a void by helping entrepreneurs bring innovation to the world of sports. The St. Louis Cardinals have enjoyed partnering with Stadia and their cohort companies as they develop new sports technologies and innovations.

Dan Farrell, SVP for Sales and Marketing

St. Louis Cardinals

Stadia network has a wide variety of people involved and it grows year after year. Once you’re involved you stay for life, and it has turned into a big family.

Declan O’Neill, VP of Business Development

World Wide Technology Raceway

Stadia has opened my eyes to some great avenues for thought and innovation. This exposure is a great help in directing the USGA’s activities.

Hunki Yun, Dir of Strategic Projects

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